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Council approves $41K for comms plan to assist Erin residents

Marketing and communications plan is meant to assist residents and businesses during wastewater plant construction
20211005 downtown erin AS 1
Downtown Erin.

ERIN – Erin council approved a councillor's motion to put money towards a communications plan to help residents and businesses navigate during the upcoming wastewater plant construction. 

Coun. Cathy Aylard put forward a motion asking staff to direct $41,000 from an economic development reserve to pay for costs associated with a communication and marketing plan to assist during the wastewater plant and associated construction that will see heavy work through Erin and Hillsburgh for an extended period of time.

The project is underway and is expected to be fully completed in October 2024. 

“This marketing strategy will help to ensure that there continues to be businesses that our local entrepreneurs own and operate and that local residents can enjoy,” Aylard said. 

Through a business impact group made up of council, town staff, county staff, business owners and residents, Aylard learned a communications strategy is key to successfully getting through a large construction project such as this one. 

She wanted to move quickly on this and so did Coun. Jamie Cheyne. 

“The best time to do this was six months ago and the next best time to do this is tomorrow,” Cheyne said. 

Council unanimously approved this motion. 

Included in it is direction to replenish the $41,000 reserve with any surplus funds and to spend grant money on this if received before any other funding source.

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Keegan Kozolanka

About the Author: Keegan Kozolanka

Keegan Kozolanka is a general assignment reporter for EloraFergusToday, covering Wellington County. Keegan has been working with Village Media for more than two years and helped launch EloraFergusToday in 2021.
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