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For three days only: Donate to the Alzheimer Society and we will match it 18 times (Update: Sold Out!)

Purchase a 💛 and we will match your gift 18 times - turning your $25 into a $475 donation
alzheimer-society-donation-drive
Purchase a 💛 and we will match your gift 18 times, turning your $25 into a $475 donation

UPDATE: Our Donation Drive is now sold out thanks to our generous community members. If you didn't get a chance to participate in this program, we encourage you to send your donation directly to Alzheimer Society of Waterloo Wellington. More information is available on the website here. Thank you for your support!

For just three days, GuelphToday and EloraFergusToday are pledging to support families affected by dementia by spearheading a fundraising event for the Alzheimer Society of Waterloo Wellington. 

The Alzheimer Society of Waterloo Wellington supports hundreds of people with dementia and their care partners with numerous programs across the region.

To help them in their mission, we are offering 💛s for purchase through an online pop-up store.

Every 💛 represents a donation of $25, and there are limited 💛s available.

We are matching all purchases with a cash donation to the Alzheimer Society of Waterloo Wellington. But that's not all…

17 generous community partners have also pledged to match every purchase with a cash donation! 

That means that until May 3 at 12 p.m., every dollar spent on 💛s in our pop-up store will be matched 18 times, with all proceeds directed to Alzheimer Society of Waterloo Wellington.

Turn your $25 gift into a $475 gift by following these easy steps: 

  1. Log in to your EloraFergusToday+ account (or create your free account here
  2. Choose a 💛 in our pop-up store
  3. Enter your credit card details, and confirm your purchase 

EloraFergusToday and GuelphToday are proud to lead this effort to support the Alzheimer Society of Waterloo Wellington. Your support helps to make an even bigger impact for people living with dementia. 

Donate Today

Thank you to our generous sponsors for making this fundraising initiative a reality: Migliaccio - Desjardins Insurance, Christianne Child - Keller Williams Home Group Realty Inc. Brokerage, Stone Accounting, Speedy Auto Service Guelph, Jaibu Joseph - Realty Executives Edge,Brokerage, Jackie Harrison - HomeLife Power Realty Inc., Wilmot Financial Services Inc., Dreamland Pet, Bert's Auto & Tire, Nicole Pauli - Davenport Realty Brokerage, Hand & Stone Massage and Facial Spa Guelph, Mimi Ramadan, Investment and Wealth Advisor at RBC Dominion Securities, Encore Poly-Floor, Anthony Homes, Dettmer Tire, Play with Clay and Right at Home.