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Why networking matters in your community

Centre Wellington Chamber of Commerce shares about why they are champions of networking

When we at the Chamber tout the benefits of networking, there’s a physical bristling, as if we’ve said a dirty word.

Networking calls to mind a cigar smoke filled room with Don Draper types trading favours or 80s slicked back stockbrokers comparing the quality of their business card stock. We’ve noticed that our local business owners are wary of these archetypes and avoid most “business as usual” practices; however, there are invaluable benefits when you invest in your local network.

Building a local network is a powerful way to expand your personal and professional reach, and it can bring a wide variety of benefits to your life.

1. New Opportunities

Whether you're seeking new clients, testing new products or hoping to find a business partner, having a strong local network can help you achieve your goals. People do business with people they know, like and trust.

So, it stands to reason the more people who know you, the more likely they are to use your services or recommend your business to others. This can lead to new collaborations and partnerships that can help you create new goals.

2. Increased Visibility

Increased visibility can help you establish yourself as a thought leader in your field.

By attending local events, volunteering in your community and actively participating in local organizations, you can demonstrate your expertise and make yourself known to people who may be interested in working with you. This increased visibility can help you build a strong reputation and attract new clients, customers, or colleagues.

3. Access to Resources

When you have connections in your community, you can tap into a wealth of resources and information that you might not have access to otherwise. From funding opportunities to industry-specific knowledge, your network can be a valuable source of information and support.

When you have a strong local network, you can leverage the collective knowledge and experience of your peers, learning from their successes and failures, and access tools that can help you grow your business.

4. Stronger Relationships

When you invest time and effort into building relationships with people in your community, you can create lasting connections that go beyond business. These connections can help you feel more supported and connected, and they can provide a valuable source of social support.

Additionally, strong relationships can help you create a more collaborative and supportive business environment, which can benefit everyone in your community.

5. Increased Confidence

Building your local network can help increase your confidence and sense of belonging. When you feel connected to your community, you're more likely to feel a sense of purpose and that you're part of something larger than yourself.

This confidence boost can make you feel more empowered to take on new challenges and pursue your goals, and maybe even set bigger ones.

By expanding your reach, increasing your visibility, accessing resources, developing stronger relationships, and increasing your confidence, you can create a more fulfilling and successful life for yourself and your community. That’s the kind of Networking we’re talking about at the CW Chamber of Commerce.

So, if you haven't already, consider investing time and effort into building your local network today! We’re ready when you are. 

Visit the CW Chamber of Commerce website to contact them, learn more about Membership and find out what events are coming up.